Wedding Identity

Example from the bride

Understanding
the Client

I believe it's essential to understand a client's vision before starting the design process. Since the client wasn’t sure of her exact preferences, I took steps to clarify her needs.
She provided her colour palette - dark purple, light pink, and silver - and an example invitation. The example helped me identify the design styles she preferred.

Full names in cursive

A specific poetic introductory phrase

The bride's interest in eye-catching date composition

Floral elements illustrated in a watercolour painting style

An affinity for incorporating visuals into the day's timeline details

Moodboards,
Suggestions to the Client

The wedding identity is a crucial reflection of the couple's unique style. I was honoured to design the visual identity and print materials for my most recent bridal client, suited in my home country - Bulgaria.

Scope

The bride required a comprehensive set of print materials to be applied across various wedding assets. The project involved creating a cohesive design that reflected her preferred style. The main deliverables included:

Monogram for the bride and groom
Invitation design
Alcohol packaging
Welcome sign with guest list placement
Table labels and personalized guest labels

Identity Elements

Moodboard #1 Invitation Style Categories

This moodboard explores various wedding invitation styles, such as floral designs, colour gradients, and minimalistic text-only options. These categories helped the client pinpoint her preferred features.

Moodboard #2 Icon Designs and Placements

To create a visual timeline of the day’s events, I designed a moodboard with different icon styles. We decided that vertical placement would work better than the horizontal layout initially considered.

Full Names

3 Diamond Border following the bride's wish for an edgy border shape

Cursive monogram intertwining in the shape of wedding rings

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monogram

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text & icons

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details pink

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background pink

Restaurant Decoration

The identity I designed was further expanded to create a suite of decorative assets for the wedding day at the restaurant. These included items like the guest seating chart, personalized name tags, alcohol packaging, etc.

Introduction text given by the couple

Arrow-like line that invites the readers to flip the invitation

Flower elements in the desired colour scheme

The date in an eye-catching style

Initials

front

back

The couple’s full names in the designated style

Introduction to the details of the invitation

Timeline of the day with icons, timestamps and location details

Reference to the front

Invitations Breakdown

Bachelorette
Photo Album

As a final surprise for the bride, I designed a memory album filled with heartfelt messages and photos from her seven bridesmaids. Each bridesmaid had dedicated spreads featuring a personal letter and a photo collage with the bride. I left the last pages blank so they could add memories from the bachelorette party.

The album was designed in a "scrapbook" style, giving it a personal touch, with each bridesmaid having a slightly different theme for her section.