The Power of Food
Promoting positive behavioural change through learning the power of colour in whole foods
3
Graphic Design | Concepting |
Card Game | Gamification
Why carrots
help us see?
What is Lycopene?
Greens for strong bones?
Purple food for a sharp mind?
The Power of Food
The Power of Food aims to inspire both young and adult audiences by highlighting the beauty of food and promoting healthier eating habits through gameplay. Rather than demonizing certain foods, the focus is on what we can add to our diet for a more balanced lifestyle.
Scope
The game I created delivers this message through a flip card deck representing the main colour groups - red, green, orange, and purple. Each group features fun and informative questions about various foods, encouraging learning and exploration.
Biochemical Colours
Biochemical Colours
Lycopene
RED
Good for the heart function.
Supports brain function.
Anthocyanin
BLUE & PURPLE
Strengthens bones and teeth.
Flavanols
GREEN
Great for eye health.
Beta-Carotene
YELLOW & ORANGE
inspiration
result
Easily visible title
back
Visual connection
to the front for
easier recognition.
Segment about the
food group pigment
and it's benefits.
The highlighted
benefitted body part.
Colour group
The phytochemical that gives
the food its specific pigment
and benefit the health of the
specific body part.
front
front
Promotes positive eating habits by using fun experience!
Cards Breakdown
front
Highlights the benefits to the body. Drawn in more detail.
The phytochemical
that gives the
food its pigment
Colour group
Category Card
back
Easily visible title
Visual connection
to the front for
easier recognition.
Explanation of the benefits of this colour in food.
Sketches
&
Prototype
The concept uses a vibrant colour palette to highlight the diversity of nutritious, colourful foods. Just like selecting a shade from a colour swatch, people can choose from a wide range of foods, each beneficial for different parts of the body. This is why the cards are designed to resemble a colour fan.
Colour pallette
Colour pallette
front
Simple vector drawing for better memorizing
Question
Food Name
Category Card
Border to make the drawing pop and unite with the question field
back
A visual connection to the front for easier recognition
Colour fan-like styled background to emphasize the concept of a colour/food diversity palette
Answer
Additional information